A vertically integrated atelier producing world-class embroidery, custom furniture and luxury commercial interiors — for the brands, hotels and homes that refuse to compromise.
View the Work01 — Introduction
For more than two decades we have manufactured embroidery, furniture and architectural millwork for hotels, brands and private commissions across the region.
Every project passes through the same set of hands — designers, digitisers, joiners, upholsterers and finishers — inside a single atelier that we still call a factory.
What we make
We take a brief, quote within 24 hours, produce in-house on our 11 industrial machines, and ship anywhere in the Kingdom. No middlemen, no re-sellers, no drop-shipping.
01
Corporate & Government Uniforms
Full uniform programs with embroidered insignia, chest crests, sleeve badges and name tapes — from 50 to 50,000 units.
From SAR 45 / piece
02
Hospitality Textiles
Custom cushions, throws, table linens, curtains and prayer rugs — matched to your brand palette and stitched in-house.
MOQ 20 pieces
03
Bespoke Sofas & Majlis
Hand-built frames in kiln-dried hardwood, high-resilience foam, sinuous springs — upholstered in boucle, velvet, leather.
10-week lead time
04
Upholstered Headboards & Beds
Channel-tufted, quilted, sculpted or button-back — sized to millimetre and delivered fully assembled to Riyadh, Jeddah, Dammam.
Custom sizing
05
Solid-Wood & Steel Doors
Pivot, sliding and framed doors in walnut, oak, blackened steel. Full ironmongery, hidden hinges and site-fit installation.
Site survey included
06
Wardrobes, Joinery & Stairs
Fitted wardrobes, staircases, balustrades and one-off millwork — developed with your architect from drawing to install.
Turnkey install
02 — Selected Work
03 — By the numbers
30
Years of Craft
500m
Daily Output
30+
Expert Artisans
11
Industrial Machines
04 — Disciplines
Who we serve
Government & Ministries
National insignia, ceremonial uniforms, protocol textiles.
Hotels & Hospitality
In-room textiles, staff uniforms, majlis, headboards, bespoke joinery.
Aviation & Rail
Cabin crew uniforms, badges, embroidered service items.
Corporate & Retail
Branded uniforms, logo digitizing, retail interiors.
Private Residences
One-off sofas, doors, wardrobes, prayer rugs, monogrammed linens.
Interior Designers & Architects
Trade pricing, technical drawings, site-fit installation.
How we work
Step 01
Brief & quote
Send drawings, references or a WhatsApp voice note. Quote back within 24 hours.
Step 02
Sampling
Stitch-outs, fabric swatches, joinery mock-ups — approved before we cut a metre of production stock.
Step 03
Production
Executed on 11 industrial machines and a full joinery / upholstery floor, tracked at eight QC gates.
Step 04
Delivery & install
Packed, shipped, and (for interiors) installed by our own team, anywhere in Saudi Arabia.
Guarantee 01
24-hour quote
Every enquiry answered within one working day, with pricing and lead time.
Guarantee 02
Free sampling
Embroidery stitch-outs and fabric swatches at no cost before you commit.
Guarantee 03
Lifetime frame warranty
All sofa and headboard frames guaranteed for the life of the piece.
Guarantee 04
Made in Saudi Arabia
Everything produced under one roof — no offshoring, no third-party workshops.
Questions
What's the minimum order for embroidery?+
From 1 piece for monograms and bespoke work; from 20 pieces for programme pricing on uniforms.
How long does a custom sofa take?+
Typical lead time is 8–10 weeks from approved sample to delivery, including upholstery and finish.
Do you install furniture and doors?+
Yes — our own team surveys, delivers and installs across Riyadh, Jeddah, Dammam and the wider Kingdom.
Can you match a specific fabric or Pantone?+
Yes. We source from mills across Europe and the region and dye-match embroidery threads on request.
Do you ship outside Saudi Arabia?+
Yes — we ship to the GCC and beyond via air and sea freight, packed to survive long transit.
How do I get a quote?+
Send drawings, photos or a WhatsApp voice note to +966 55 657 7227 — you'll have a written quote inside 24 hours.
Start a project
Uniform programs, hotel fit-outs, private residences, custom commissions. We reply within one working day.